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Know your money.
Own your power.

It's your money; you should have the power.

Don't wait until a financial emergency to make the right money moves; start changing the way you view money today for free. Powered by credit unions, made for you.

42,000+
people coached
$18M
debt paid down
4.9★
member rating
KMKE Stories

“What's your biggest financial regret?”

Rolling out in waves across the DMV

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Join the waiting list and we'll save your spot — plus match you with a coach the moment your wave opens.

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The state of our wallets

37%

of Americans couldn't cover a $400 emergency in cash

$1.2T

in U.S. credit card debt — an all-time high

21%+

average credit card APR — the highest on record

6 in 10

adults live paycheck to paycheck, across income levels

Don't trust the stats?

See what real people wish they avoided. Real answers from the street — no scripts, no actors.

KMKE Stories

Personal loan regrets and family assistance

KMKE Stories

Credit card regrets

KMKE Stories

Auto loan regrets

KMKE Stories

Student loan regrets

The product · live demo

Meet EmpowerFinance.

Your personal guide to breaking free from debt and achieving financial freedom — coaching, budgeting, debt payoff, and learning in one place.

1:1 coach chatAI AdvisorDebt payoff toolsBudget & savings trackingCourses & community
empowerfinance.app/dashboard

Dashboard

Your financial overview at a glance.

Freedom score

72 / 100

Budget left

$285

Total debt

$82,000

Total saved

$1,270

Your goals

Emergency fund$850 / $1,500
Credit card payoff$2,100 / $3,200
Vacation savings$300 / $1,000

Next coaching session

Thu, Jul 23 · 4:00 PM with Jasmine R.

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